Email marketing is likely one of the oldest form of promoting businesses online. These days, most people debate the modern usefulness of this method of marketing. Some even say it’s for the old school. But then, contrary to what many believe, email marketing remains an evergreen method of promoting your business on the internet.
With the evolution of social media marketing, several business owners have followed the new trend, danced to the new tune and ignored the advantage of Email marketing.
If you are reading this post, I assume you are willing to promote your online business or side hustle with email marketing.
As much as I want to share the pros and cons of promoting your digital business with this method, I’ll like to further strengthen your conviction to market your business via email.
Why Use Email Marketing?
One of the most important reasons why you should use email marketing is because of its cost-effectiveness, unlike every other digital marketing channels, you don’t need a big budget to blast a successful campaign to increase your ROI. Who would not want that as a business owner?
According to optinmonster.com, the engagement rate of the big 3 of social media platforms (Facebook, Instagram, Twitter), is 0.58 against the 22.86% of Email Open rate and 3.71% click-through rate. Emails reach most of the people they’re intended for, so email marketing remains an essential part of your marketing strategy as a business owner. It has been delivering since the 90s and it still does.
Email marketing delivers a return of 4,300 percent of every amount you invest. Not neglecting the fact that many who claim email marketing isn’t working are not utilizing the right strategy. If you are going to use email marketing optimally, it surely would yield better than any other digital marketing channels you can ever use. Email marketing is a long term model compared to other channels. A digital marketing expert once said;
“Email marketing is the lifeblood of any business. If you don’t have a solid email marketing strategy, then you hate money.”
How To Promote Turn Your Business and Side Hustle With Email Marketing
There are several ways in which email can help grow your business and nurture customer relationships. So how exactly does email accomplish all of this? Below are ways email can help transform your business;
Create Catchy Opt-in Forms
Building and Launching a website is a huge achievement for any new entrepreneur or a small business owner. But after all the effort you put into creating a website, you will notice that running a business goes way more than just owning one.
While you may receive a couple of hundred visitors to your website, you’ll need to convert them into actual customers. You can add a sign-up form to your website and capture email addresses by offering freebies, discounts or the lots. Email marketing plays a great role in transforming visitors to buyers and customers.
Communicate With Your Subscribers
Once a user signs up to your list, you can easily build a good relationship with them before conveying the value of your business to them via emails. By doing this you create a healthy relationship with them. You can ask to know about them, problems they face and what they expect from you as a brand.
A good relationship with your subscribers will encourage them to make purchases from you instead of a competitor. Always use good and relevant email template designs to create your messages before sending them out so they don’t look basic and unattractive.
Entice Your Email Subscribers with Offers and Discounts
There is nothing better than sending an email campaign to promote a new service or product. Don’t forget to list the benefits of your product or service in your email.
If your readers know “what’s in it for them”, your email is more likely to have an impact. To entice your contacts to take action, you can offer an exclusive discount coupon with an expiry date. Be careful not to put too many calls to action in one email or bombard them with emails that will trigger the need to unsubscribe from your disturbance. Ideally, you only want to present one new product or service, with only one offer and send out few emails in weeks.
Build Customer Loyalty
If you want to build a long-term relationship with your customers, email is the way to go. Below are some examples of personalized emails you can send to your contacts;
- Greeting Cards: customers would become loyal to you if you could wish them a happy birthday on their birthday.
- We miss you: Send an automated email to subscribers who have not purchased in a while. Why not add a discount to sweeten the deal?
- Newsletter: Send relevant content to your customers regularly, so they can discover what’s happening in your business (news, events, etc.).
Educate your customers
The same questions will often come up, which is why most businesses have a “frequently asked questions” section on their website. You can go the extra mile and address these issues in the form of a blog post or webinar etc.
If those basic questions aren’t answered preemptively, customers might call your company’s customer service team, which will incur extra costs by tying up valuable manpower. Ask your customer service representatives about the most frequently asked questions, and produce content summarizing both the question and the answer.
If you have the option of publishing content on your site easily, do so, and then send an email to all of the customers to which it applies with a link to the info. If it’s complicated to publish on your site, write the content directly in an email instead.
Convert your visitors into clients
You have invested time and money into a website and it’s generating more and more visits, but many of your visitors leave your site without making a purchase or requesting information.
A very effective way to overcome this problem is by adding a registration form to add prospects to your email list and inviting people to sign up to receive interesting content (exclusive promotions and educational content). When these visitors register their email address, add them to your list, and send them what was promised.
A lot of entrepreneurs and business owners have shifted to social media marketing as I have said earlier which is a nice move, but why should you have one lot when two are available? Email promotion isn’t going anywhere and is still one of the best ways to move a lead to a prospect, a prospect to a buyer, and a buyer to a consistent customer.
No matter who you targets are or where they are located, email remains a great way to reach your audience. One-third of the digital customers prefer to receive communication from brands via email over any other channel (including social media and print ads). Sixty-six percent of consumers have purchased as a result of viewing a brand email.