If you look at some of the most successful bloggers and entrepreneurs in the world, they all have one thing in common: they market themselves on social media. Furthermore, some depend on social media to such an extent that it is the core of their operations, not just a marketing tool.
Entrepreneurs sought to use social media from its earliest days more than a decade ago. They saw it as an opportunity to connect with their audiences in a way that simply wasn’t possible in the past. For the first time, you could have a one-on-one conversation with your customers through an advertising channel.
Many, however, were reluctant to get on board. As the following infographic shows, a lot of people at the top of business remain to be convinced of the merits of social media. Top of the list of excuses is the claim that they are too busy to use it effectively. Others prefer to use traditional sources of information since that’s what worked for them in the past. Researchers have also found that many entrepreneurs don’t actually know how to use social media effectively. They’re not digital natives.
The benefits of social media are, of course, enormous. If you’re a blogger or business personality and want to make some headway, check out the following infographic. It gives you some ideas and tools that you can use to boost your outreach and gain the traction you desire. Read on to find out more about this powerful branding tool.