Blogging is a massive deal at the moment with people of all ages realising that writing can be a great creative outlet. Some people take it a step further and make money from it, either alongside their current jobs or even as their main job. Yes, it does take quite a while to build up a successful blog, particularly in an oversaturated niche, but it is more than possible to make a living from blogging. Here, we share a few tips to help you get started.
Pick your blog name and platform
There are various platforms for bloggers to choose from. Blogger, WordPress and Wix are some of the most popular. They all allow you to blog for free although unless you are self-hosted and own your domain, you cannot build up your domain authority. This can stop you from obtaining paid work and reviews. Also, free options are limited in terms of being able to customise your website.
You also need to consider your niche before you think of your blog name. Something like ‘Bobsmummy’ might work, to begin with, but can limit you in terms of what you can write about or if you have any more children. Think very carefully – it is possible to change your blog name once your blog is established, but it can be a lot more complicated. Remember whatever niche you decide on you need to be passionate about and be able to produce plenty of content. Writer’s block happens to the best of us, but there is a cool new writing tool to help you with that.
Beautiful photography and visuals
A few years ago, a blog was purely about the writing, but these days it is so much more. The way your blog looks and in particular, the photography and visuals are so important. Keep an eye on Pinterest for photography tips and tricks to improve your pictures or use stock photos and images from royalty-free websites such as Unsplash and Pexels. However, unless you are making a conscious effort to remain anonymous include an up-to-date photo of you in your about me page. This will help your readers get a sense of who you are, which is crucial if you want to connect and engage with them.
As we mentioned before it is important to have a niche which you feel able to produce plenty of quality content around. You need to be updating your blog regularly and consistently, whether it’s every day, three times a week or once a week. Google tends to favour blogs which post frequently, and this will help you with your search engine ranking and visibility.
Organic traffic can be very difficult unless you are well versed in search engine optimisation. However, if you have an active social media presence linked to your blog, you can share your posts there and reach a wider audience.
Hopefully, these tips will help you get started on writing your own successful blog.